Event Management

The Twedex Events Team are global leaders when it comes to creating, managing and executing world-class international sports events and festivals.

In addition to creating and running our own events, we also work closely with third parties to bring their events to life and take the ‘in-event’ experience to the next level.

Get in touch with us today to find out more about how Twedex can take your event to new heights.

The World School Games Event Series

The World School Games began in 2018 with 12 schools participating in our inaugural event (Dubai – February 2018).

Since then the World School Games Event Series has gone on to revolutionise international school sport, with the most prestigious schools in the world now measuring themselves on how they perform in WSG Events, and where they sit in the WSG World Rankings table.

The BSME Games

Our end-to-end management of the much-loved BSME (British Schools in the Middle East) Games has relieved pressure from host schools, streamlined the registration process for participating schools, and enhanced the overall participant experience.

Since partnering with BSME in 2018, Twedex have helped boost participation levels by over 33%, whilst reducing costs by over 10% per student.

The Manchester City Cup Abu Dhabi

The Manchester City Cup Abu Dhabi, hosted in Zayed Sports City, is one of the largest youth football tournament in the Middle East region, with over 150 teams (2000+ players) taking part each year.

As the Travel, Logistics, and Media partner for the event, our Team are responsible for international event promotion, team registrations, international team travel/accommodation, as well as in-event Media. Twedex’s involvement has coincided with a 5-fold increase in international team registrations.

The UK International Cup

Established in 2019 and hosted at the home of English Football, St George’s Park, The UK International Cup immediately captured the imaginations of the youth football community in the UK and Europe, with team spots being filled within just three weeks of the event being launched. Held over the May-day holiday weekend, the annual event sees over 1,500 players participate in what is an incredible weekend of football, played out in the stunning surroundings of St George’s Park.

Abu Dhabi Schools Sports Cup

The Abu Dhabi Schools Sports Cup is the single largest youth sports initiative ever to take place in the Middle East region. Over 8000 students from 216 schools took part in 118 preliminary phase tournaments, with 3000 students (220 teams) qualifying for the Playoffs weekend.

The project culminated with the U15 Finals, which took place in Al Jazira’s stunning 38,000 stadium.

The Gulf Youth Sport Expo

After a year of challenges like never before, UAE youth sport bounced back with a bang in September 2021 with the inaugural Gulf Youth Sport Expo. The GYS Expo brought the brightest minds in the region together to debate the burning topics associated with the industry, with the aim of driving youth sports forward and paving the way for the region’s young sportsmen and women to realise their sporting potential and make an impact on the world stage.

Get in Touch



+971 (0)43 686 510



+44 (0)131 510 1008